Keeping It Up: The Story of Viagra

Keeping It Up: The Story of Viagra centers on a premise that unfolds like this: 25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales. It isn’t long before volunteer patients report having unexpected erections - fast forward ten years and word of the adverse side effect has travelled from Wales to New York resulting in Viagra’s first release in 1998 with orders soon exceeding predictions. What follows is the big story of the little blue pill.

Rather than rushing, the film lets tension build naturally, trusting the audience to keep up. Themes of ambition, loyalty, and consequence run throughout. For a frame-by-frame breakdown, the dedicated Wikipedia entry and IMDb trivia pages are excellent companions.

There are plenty of documentary titles competing for your attention, so why this one? It commits to its ideas instead of hedging, which is rarer than it should be.

At roughly 89 minutes, it respects your schedule while still going deep. Fans on Letterboxd and Rotten Tomatoes repeatedly highlight its rewatch value.

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On WatchHub you can watch Keeping It Up: The Story of Viagra (2023) instantly in HD — no sign-up required. Use the Watch Now button above to start the player. For licensed alternatives and rental prices, JustWatch tracks every major service. WatchHub aggregates metadata only and does not host any files.

Keeping It Up: The Story of Viagra currently holds a 8.0/10 audience score based on 1 ratings, a outstanding mark that signals broad appeal beyond just genre die-hards. For a fuller picture, cross-reference scores on IMDb, Rotten Tomatoes, and Metacritic before deciding.

The consensus is clear: this is a film that knows exactly what it wants to be.

Keeping It Up: The Story of Viagra won't be for everyone, but the right viewer will adore it. Backed by a 8.0/10 rating, it's an easy recommendation. Press play above, then jump into the comments to share your take.